The Etruscans



The Etruscans were the first winemakers in Italy, and they played a key role in spreading wine culture across the western world. 

Our vineyards in Umbria, are in the centre of what was the cradle of Etruscan civilisation, Eturia. For the Etruscans, wine symbolised civilisation, well-being and sacredness and played a central role in both daily life and their spiritual view of the world. The Etruscans were among the first peoples of ancient Italy to develop advanced viticulture, influencing winemaking practices in other civilisations that inherited many of their techniques and traditions.

Viticulture was a fundamental economic activity for the Etruscans, who cultivated vines on a large scale and produced wine that was exported throughout the Mediterranean. The widespread diffusion of Etruscan wine is evidenced by the discovery of wine amphorae and tools related to winemaking in various regions.

Our vineyards in Umbria, are in the centre of what was the cradle of Etruscan civilisation, Eturia.

Wine was a symbol of status and prestige, consumed during banquets and social gatherings. These events were not just celebrations but also opportunities to strengthen political and social bonds. The Etruscans paid great attention to the elegance and refinement of these gatherings, often depicted in tomb paintings illustrating banquets where wine took centre stage.

Moreover, wine had a strong sacred connotation and was used as an offering to the gods during religious rituals.

It is also worth mentioning that the Etruscans had a surprisingly progressive culture for their time. Etruscan women enjoyed a more equal social status compared to those in other contemporary societies. Unlike other ancient civilisations, such as the Greeks or Romans, where wine consumption was often restricted to men and forbidden to women, in Etruscan times, women actively participated in social and cultural life, including banquets, which were moments of conviviality, worship, and celebration.

For the Etruscans, wine was not merely a drink but a symbol of sharing and belonging to the community.

The relationship between wine and women in Etruscan culture reflects a more inclusive and open society, one of equality and participation and for this reason we decided to dedicate our glass line to the Etruscans